Performers need to discover methods to differentiate themselves in a world where new music is released every day and established artists are replaced by up-and-coming talents. One approach is to include cultural elements into the song itself. For instance, American DJ and record producer KSHMR has done this by fusing his Indian ancestry with electronic music and creating a compelling new sound.
Like many artists, Seramasamy, a DJ, producer, and musician residing in New York City, hopes to reflect his background in his work. Because of his Indian heritage, Seramasamy is particularly interested in infusing authentic Indian instruments and sounds into his electronic compositions. In his mind, this is the only way to make an original sound that will distinguish him from other electronic dance music (EDM) performers.
KSHMR’s strategy in music production has clearly paid dividends. His unique usage of Indian classical instruments has earned him a household name and won him many devoted listeners. His music stands out because of the way it blends styles from other cultures. Seramasamy hopes to do the same thing by playing around with the music, rhythms, and instruments that are part of his cultural background. He’s always on the lookout for ways to challenge convention and develop an own, appealing style of music.
Artists may set themselves apart from the crowd by using cultural references in their songs. It enables them to give their music a distinctive flavour and return to their origins. Seramasamy aspires to exploit his ancestry to make his music stand out from the crowd in the same way as KSHMR did, and he is following in KSHMR’s footsteps by using this strategy.
